Creating a design has assumed very critical proportions in today’s context. What was just a preserve of a person with an artistic bent upon mind and vivid imagination, has become a technology driven skill. The artistic and imaginative skills still do matter, but the use of graphic suites and the enormous capabilities the design software can bring have added many new dimensions to this field. Of particular interest is the field of web designing, and agencies, which undertake to do web design Sydney have their design experts who excel at both these aspects; creativity and use of technology.
Some Basic Rules to Designing for the Web
It is difficult to fix boundaries for a creative and imaginative task like web designing, but since the objective to create a better design is to make your website ultimately deliver you business, certain factors will have to be outlined clearly.
The first principle on which the web design Sydney will be briefed on is the need for the design to be able to attract eyeballs. After all, the whole game is about making people to visit your website and once there, transact some business. There is enough data to show that customers do not stay on a web page longer if it does not offer them what they wants. So to attract visitors and retain them on your website, your web designer has to bring on the best there is so that the visuals are prominent and compelling.
There is also the need to match the business’ objectives with the prioritisation of the content on the website. In a typical scenario, when a person searches for a product of the company and reaches the company’s website, the web designer has to ensure that the main page has all the important information laid out there with links to other pages, which can quickly convert the visitor into a customer. Anything less than that might drive the customer away, and business may not happen.
Keep it simple but Effective
This appears to be a cliché and most people would think is it really necessary to say this? However, the reason it is mentioned is because there are web designs that appear to convey too many things to the visitor to the site, and then the main message might get lost.
If you are designing a website to sell a product online, the moment the prospective customer lands on your site, there are a few things they would want to know before they click on the “Buy Now” or “Add to Cart” button. These need to be spelt out with as many images as possible along with the product’s features and then the price and commercial terms. If you have any doubts, you could spend some time on a successful Ecommerce website and see how they have done it. It will give you tons of ideas that you can share with the agency that you have engaged to handle web design Sydney for your website.
So, the skilled web designer keeps in view the aspect of creating a prominent design with the contents prioritised on the main page and all relevant information about the products or services clearly spelt out.
