When you plan to develop a website, then you must also plan on things, which make it visible on the Internet. A website is nothing if it does not get identified by the search engines and to do that you will have to follow some tips that will make your website search friendly. Most of the web design Sydney companies have been successfully doing this, and that is the reason their websites have been getting good traffic. It’s your turn now.
It has to be responsive
As per surveys, around 50% of the online searches made from mobile devices materialize into a physical store visit within a span of seven days and 78% of those turn out to be a purchase. You never know which platform your customer would be using to search for your goods and services, (and your competitors’), hence you got to ensure that your website is accessible from various platforms, especially from mobile phones. This kind of a web design is termed as responsive web design.
Texts and images play a vital role
Search engines identify a website based on various criteria, one of them being the text that is used on the website. A website with no text does not stand any fair chance of getting identified by a search engine very easily. Titles and Meta descriptions on the web page are very crucial. It is a practice amongst the Web design Sydney based firms to include a title of 50 to 60 characters and a meta description of 150 to 160 characters on the web page.
Image optimization is a nice thing to do when it comes to making your website visible on the Internet. Images can be optimized by including certain keywords in the file name of the image or by adding a caption that will describe the image. Using HTML attributes for the images has been found to be very useful for web design Sydney companies. One important thing that needs attention is that images should not have text embedded on them. The very utility of adding texts gets diluted as the search engine bots cannot find text that is contained within an image.
Handling redirects is important
If there is a requirement to redirect to a different web version, your web design has to be such that it remembers the previous web pages else the customers would be getting a 404 error message. Not only this, your website would also lose track of all the traffic that was being received till date.
In your effort to make the web site search friendly, you simply cannot ignore making it user friendly. As a matter of fact, if a web design is done in a way that the end user does not find comfort in handling, it would lead to poor traffic no matter how good the website is in terms of its visibility on the search engines. Using proper images, text based navigation and making the website accessible on various platforms makes it a popular website on the search engines.
