A company may want to build a website to match the current trends or to establish their image. Most companies develop company websites with an aim of creating awareness of their products by availing their information openly to online customers. Website design involves coming up with an outline of the content to be shown on the page and employing the best styles and skills to turn the outline into a fully functional website. Hence, the web design Sydney should offer cheap and affordable website design services. The main website design principles are:
User friendly Website design
A user friendly website is a website designed using a user centered approach. A user centered approach is an approach that focuses on the needs of the user as the main guideline in designing the website. This helps to ensure that the target users of the website are able to navigate through the web pages with much ease without any prior training. There are web design Sydney companies that build user friendly websites using:
- User friendly graphics
When the graphics on a website are appealing to the eye, it’s a guarantee that they will grab the attention of the users. The users will be interested in browsing through the website to see what it has to offer them. Choice of graphics on a web page should therefore be made with great care. The graphics used should be appealing, creative and imaginative.
- Simple features
There are features and functionalities that are common in most websites. The website designer should use features that users are familiar with and are easy to discern. For example, a website with any social media functionalities, say Facebook or twitter should use their icons to indicate the functionalities. User familiarity is a key thing in design of user friendly websites.
Search engine friendly website design
A website should be designed in such a way that it is search engine friendly to ensure that the content on the website can be rendered by any search engine. After designing a website, it should be tested on the main browsers to ensure that they are compatible and that the content is displayed in a friendly manner. Website design companies build a search engine friendly website by maximizing on two key things.
- Search Engine optimization
Search engine optimization is a practice that ensures that your website ranks on the top on any search engine. This is made possible using keywords. When a user types something on a browser, the browser searches through all servers for pages with the keyword typed. If your website is search engine optimized, it will show on the very first page on browsers. This increases the number of views for your page.
- Responsive web design
Websites that can show on screens of all sizes in a friendly manner are said to be responsive. It would be very costly to build a dedicated website for mobile phone users and another one for those using PCs to view the website. Responsive web design ensures that the website content displays on any screen regardless of the screen size and orientation.
A good website design is both user-friendly and search engine friendly. The web designer should use familiar and simple features to represent the functionalities of the website. Responsive search engine optimized websites are cost-effective and simply the way to go.
